eCommerce is huge right now and is only going to get bigger. If you are looking at starting a business a small eCommerce store is defiantly worth a looking into.
But what platform should you use to run you store on? Let’s dive into answering that questions shall we!
There are many ways to start your own store online. One includes using a pre-made shopping platform. There are several platforms available such as Shopify, Big Commerce or even Magento. The great this about a pre-built shopping platform is that for about $50 per month you have a working store. This used to cost thousands of dollars per month to run when these options were not available as you needed to have coders, developers and other specialists on your staff.
Another option is to use WordPress. This is a self hosted solution. WordPress is the most popular blogging platform available today. But it is hardly a blog anymore. WordPress has been developed so much that it can be customized very easily into any type of website you need. A popular plugin for WordPress is called WooCommerce and this transforms your site into an online store.
Orange Shopping Deals is a start up that sells office products. They went the track of using WooCommerce over a pre-made solution due to it’s ability to be customized. They sell all sorts of things from door stops to laptop locks. After interviewing the over of the company Steve Johnson about his success he advise me they love to use WooCommrce as it’s very easy to add new products in.
One of orange shopping deals biggest sellers is a simply door stop. When they started they only had one door stop that they sold. But as time went by they launched more and more door stops. The second door stop that was launched was a 2 pack bulky door stopper. WooCommerce proved to be very simple for them to use as adding the new door stop. It was as simple as being logged into the admin panel of the site and adding in a new product. When a new door stop was added Steve’s team simply needed to write up a description, add in the images for the door stop and set the price. And that was it! Considering they sell lots of door stops just like the Selective Club door stops vast range. Selective Club is a competitor of Orange Shopping Deals and they have a large door stops range and this is exactly how they manage their store. With WooCommerce and the easy ability that the software they provide to manage multiple items.
The platform also allows the ability to easily embed media into the product page. Another type of product Steve sells is a laptop lock and below is the video he had professionally made. Using WooCommerce he was easily able to add the video onto the laptop lock page for his store. You can take a look at it here.
When I asked Steve why he went with WooCommerce over something like Shopify he mentioned that Shopify is an excellent platform and in the past he has used it. But he has been using WordPress for over 5 years for various projects so it’s where his comfort zone is. To add to this he mentioned as WordPress is based off HTML it’s his comfort zone as he’s been dealing with HTML for over 15 years.
Had he not had this background he did mention he would have gone right to Shopify. So in Steve’s case it was simply due to the fact that he has used WordPress for years and it was a personal choice.
At the end of the day both platforms are excellent. And so is Big Commerce and Magento. It really comes down to personal choice for which platform you decide to sell on.